# 麦肯锡简报风

## 适用场景

- 多方案路径选择
- 银行 / 券商 / 通道对比
- 成本、收益、风险取舍
- 给读者一个“怎么选”的决策图

## MAOMOMO 出图 Brief

```json
{
  "style_name": "mckinsey-brief",
  "visual_direction": "consulting brief style adapted for MAOMOMO practical finance article, conclusion first, precise matrix and tradeoff chart",
  "canvas": {
    "aspect_ratio": "16:9",
    "background": "white",
    "composition": "top takeaway, 2x2 matrix or comparison table, bottom recommendation",
    "density": "medium-high"
  },
  "color_palette": {
    "primary": "deep navy or black",
    "accent": "MAOMOMO orange plus one strong blue",
    "neutral": "gray grid lines and white panels"
  },
  "typography": {
    "title": "assertive Chinese takeaway headline",
    "body": "short consulting-style labels",
    "text_quality": "precise, not salesy"
  },
  "layout_patterns": [
    "2x2 decision matrix",
    "option comparison table",
    "cost-risk-benefit tradeoff chart",
    "recommendation waterfall"
  ],
  "avoid": [
    "pretending to give financial advice",
    "luxury consulting cosplay",
    "tiny footnotes",
    "overconfident guarantees"
  ]
}
```

## Prompt 片段

```text
结论先行，白底深色标题，2x2 矩阵或方案对比表，暖橙突出推荐路径和风险提醒，包含 MAOMOMO 标识。可见文字只允许出现指定业务文案、MAOMOMO 和已核对允许出现的品牌 / 支付标识。
```